媒体控制的境界：
完全满足观众的需要，让他们傻笑，以至于他们自己都以为自己的确就是需要这些东西的——让他们以为自己是顾客，是老板，是上帝。
What is decisive today is no longer Puritanism ... but the necessity inherent in the system not to leave the customer alone, not for a moment to allow him any suspicion that resistance is possible. The principle dictates that he should be shown all his needs as capable of fulfillment, but that those needs should be so predetermined that he feels himself to be the eternal consumer, the object of the culture industry. Not only does it make him believe that the deception it practices is satisfaction, but it goes further and implies that, whatever the state of affairs, he must put up with what is offered.
——Theodor Adorno and Max Horkheimer (1994), Dialetic of Enlightment, Chapter: The Culture Industry, Enlightment as Mass Deception